Privacy Policy
1. Overview
This Privacy Policy explains how **Apex & Co LLC** ("Company", "we", "us", or "our") collects, uses, shares, and protects your personal information when you visit or submit information on mca.apexcollc.com (the "Website").
By using this Website, you agree to the data practices described in this Privacy Policy. If you do not agree, please do not use this Website.
2. Information We Collect
a. Personal Information You Provide
- Business name
- First and last name
- Phone number
- Email address
- Annual revenue
- Desired funding amount
- Time in business
- Credit score range
b. Automatically Collected Information
- IP address
- Browser type
- Device identifiers
- Date/time stamps
- Referral URL
- Cookies and tracking pixels
3. How We Use Your Information
Your information is used to:
- Match you with Merchant Cash Advance providers
- Route your lead using ping/post distribution
- Deliver offers from independent lenders and brokers
- Provide customer support
- Improve marketing and website performance
- Comply with legal obligations
4. Ping/Post & Lead Distribution Disclosure
By submitting your information, you acknowledge and agree that Apex & Co LLC operates as a lead generator and distributor. Your information may be:
- Sold to multiple lenders or funding partners
- Transferred through ping/post bidding systems
- Shared with marketing partners and lead buyers
- Stored in CRM platforms such as GoHighLevel
Multiple providers may contact you regarding funding offers.
5. TCPA & SMS Consent
By providing your phone number and submitting the form, you expressly consent to receive:
- Auto-dialed calls
- Pre-recorded voice messages
- SMS/MMS text messages
You understand:
- Consent is NOT required for purchase
- Message & data rates may apply
- Message frequency varies
- You may opt out anytime by replying STOP
6. CCPA / CPRA Privacy Rights (California Residents)
If you are a California resident, you have the right to:
- Know what personal data we collect
- Request access to your personal data
- Request deletion of your personal data
- Opt out of sale or sharing of personal data
To submit a CCPA request, email: info@apexcollc.com Subject: “California Privacy Request”
7. Data Sharing & Selling Disclosure
We may "sell" or "share" personal information as defined under applicable privacy laws through lead distribution, ping/post bidding, and affiliate partnerships.
To opt out of sale/sharing, please email: info@apexcollc.com
8. Data Security
We implement SSL encryption, access controls, secure servers, and restricted databases. However, no data transmission over the internet is 100% secure.
9. Cookies & Tracking
We use cookies, Facebook pixels, Google Ads tracking, analytics tools, and retargeting technologies to improve performance and measure advertising effectiveness.
You may disable cookies in your browser settings.
10. Email Marketing
If you opt in to receive emails, you may unsubscribe at any time by clicking the unsubscribe link or emailing us.
11. Third-Party Websites
Our Website may contain links to third-party sites. We are not responsible for their privacy practices.
12. Data Retention
We retain your information only as long as necessary for legal, marketing, and operational purposes.
13. Minors
This Website is not intended for individuals under 18 years of age. We do not knowingly collect information from minors.
14. Changes to This Privacy Policy
We may update this policy at any time. Any changes will be posted on this page with a new effective date.
15. Contact Information
If you have questions about this Privacy Policy, contact:
Apex & Co LLC
Email: info@apexcollc.com
Website: https://mca.apexcollc.com